Saint John City Market

The Saint John City Market is a wonderful place to stroll on a leisurely weekend. I’d probably be there a lot if I lived in the city.

Among the seafood, fresh fruit, and deli offerings is a small corner of British exports, which belongs to Pete’s Frootique.

There, I was enchanted by a chocolate bar, boldly branded as “Yorkie It’s not for girls!” with a female stick figure crossed out.

Yorkie chocolate bar

Why is it not for girls? Is it going to give me a tummy ache? Will it shrink my ovaries?

Thanks to Wikipedia, it looks like the whole “not for girls” thing is a marketing ploy for the bar created in 1976 and now owned by Nestlé. I’m still not sure how that tagline sells more chocolate.

Anyway, Yorkie is really just a glorified Cadbury Dairy Milk. The chunkier bar has raisins and bit of biscuit in it. It was OK, but I prefer my Fruit and Nut.

Yorkie chocolate bar

Saint John City Market, 47 Charlotte St., entrances on Charlotte and Germain Street, Saint John, New Brunswick. Open Monday to Friday 7:30 a.m.-6 p.m., Saturday 7:30 a.m.-5 p.m. Closed Sundays and holidays.