Comments on: Eat real, eat local

By: stevi mcinerney

stevi mcinerney — Tue, 24 May 2011 21:48:25 +0000

andrea from the fishbowl; these were my thoughts exactly. i love to see the corporate canada put money behind important social issues. they have all of ours. and i loved seeing twenty foot billboards with normal woman and girls thank you dove! as well i do use hellmans because of its ingredients, i read labels and try to eat locally,but oranges are so good!

By: Real Food Conversations – Hellmann's Real Food Movement

Real Food Conversations – Hellmann's Real Food Movement — Wed, 18 May 2011 13:25:14 +0000

[...] Posted By: The Real Food Movement May 28, 2009 Real Food conversations from around the web. Over on Are You Gonna Eat That, there is a great list of food-related blogs all weighing in. Check out the post here | [...]

By: R. Joseph

R. Joseph — Tue, 08 Jun 2010 10:19:01 +0000

The misleading flaw in the Hellman’s video is it overlooks the law of comparative advantage, which is what the agriculture system is based on. Eg: Canada COULD produce more broccoli if it wanted to but it makes more sense for us to use the land, farming resources etc we could use for broccoli to produce more wheat instead.We are extremely good at that and way better than most, producing almost four times what we use. Other countries just can’t produce wheat as efficiently as us. Another eg: It also makes more sense for us use the land and farming resources we COULD use to produce strawberries to produce canola instead. We produce over 20% of the world’s canola – many hundreds of percent more than we use. The law of comparative advantage is that we all have more of everything if we all produce most, what we produce best. — And let’s face it, Hellman’s would have a lot more credibility here if it used local whole eggs in making its Mayo (as its parent company does in the USA) instead of global mass marketed “liquid eggs”. But that’s all just me being a devil’s advocate

By: mean soybean» Eat Real. Eat Local. – a social message from Hellmann’s?!

Sat, 05 Sep 2009 13:05:03 +0000

[...] This has been out for awhile now, so I’m a bit late. I don’t like that it’s from the makers of fatty, high-cholesterol mayo. But the message is spot on and well explained. I actually signed up to get a free pair of gardening gloves and a packet of carrot seeds from Hellmann’s in May. (Actually, I just wanted the gloves). I didn’t pay much attention as to why they were doing the freebie at the time, but in retrospect it probably had something to do with this video. Go figure. The whole marketing campaign is dissected over at Are you gonna eat that?. [...]

By: Kath

Kath — Wed, 01 Jul 2009 05:09:09 +0000

I was really suprised that there were no bread recipes for Saskatchewan. They grow a lot of wheat, barley, oats, and rye, and ship it all over the world. Also if you’ve ever travelled to Germany, or the Ukraine, etc. you’d be amazed at all the varieties of breads and how absolutely delicious they are! Hellman’s should add a link or have some of those recipes on this site – I like a little mayo on my sandwiches.

By: Kath

Kath — Sat, 20 Jun 2009 19:30:36 +0000

I think farmers should be able to sell their produce at festivals and community events – especially events like Canada Day. Why not include and celebrate the foods that actually grow here? They are always complaining about how nutritionally poor the average Canadian’s diet is, but how many events have you been to that actually sold real food? Why not have a fruit stand (apples, peaches, berries etc) along with the places that sell the french fries and soft ice cream? Perhaps people would choose better fast foods if they were readily available at the event. Also, what about advertising food festivals across the provinces by having a presence in other areas? For instance, why not have a booth at the Lilac Festival, advertising and selling corn also available at the upcoming Taber Corn Festival? Personally, I think more could be done to promote nutritional eating and locally grown foods.

By: E. Goldstrom

E. Goldstrom — Thu, 18 Jun 2009 21:20:21 +0000

Hellmann’s good intentions would be a lot more believable were they not — at the same time — forcing an unwanted conversion from glass to plastic jars down the throats of their customers. Worried about our health? Hardly? Our last serving of Hellmann’s was coated with shreds of blue plastic! Welcoming customer involvement in choices regarding their food? Excuse me, where is that? I wonder if your plastic jars are sourced locally? Even Heinz, in moving to plastic, has continued to provide one glass jar choice, so that their customers have at least a limited continued choice in decision-making. Sorry, Hellmann’s, your “healthy” concern for your customers rings hollow. Your cavalier move to plastic jars shows utter disregard for the health of your customers and a hypocritical lack of commitment to customer choice and respect. We really do wish you would reconsider your un-green, unhealthy, and unwelcome switch to plastic jars, and become truly committed to the well-being of your loyal customers. You were a company we believed in, providing a quality product to which we were loyally committed for 30 years. Now, we can only resent your one-sided actions and patronize your competitors, who really DO produce an inferior product, but offer it in a glass jar. That somehow makes us feel even more resentful.

By: Lea

Lea — Mon, 01 Jun 2009 22:29:38 +0000

First of all, I attended a women in business conference with Ben Barry, the Canadian mastermind behind Dove’s “Real Beauty” campaign, as the main speaker, so I’ve had a front-row seat at the journey he’s been through as a business man as well as a social catalyst.

And while it also makes me a little suspicious over the corporate angle, and I wish people were more educated and conscientious about their life choices, I agree with the reality that in order to provoke further and faster social change, that businesses need to actively get behind certain causes. Grassroots can only go so far without the occasional big conglomerate nodding their head in agreement. It’s the classic “Vote with your dollar.” The more industries see traction with campaigns like these, the more they are likely to do things like source their ingredients more locally because it’s become a profitable and economically viable option for them.

For example, the current capitalization of the green movement annoys me, but I welcome the influx of discussion and debate that the large scale campaigns are bringing. And hopefully open eyes of a few new people instead of preaching to the converted.

Look at us. One blog post. 16 comments later.

By: are you gonna eat that?

are you gonna eat that? — Fri, 29 May 2009 15:18:31 +0000

Hey Andrew! Thanks for your thoughts; good points and discussion. I too had a problem with the recipes all including Hellmann’s mayonnaise as an ingredient. (Of the thousands of cake recipes, we really need one with mayonnaise in it?)

By: Andrew Gardner

Andrew Gardner — Fri, 29 May 2009 14:59:55 +0000

Okay, so they could possibly put their logo in more places, but then again, so could Pepsi. The eatrealeatlocal website definitely reminds you that it’s Hellmann’s from the start, and all the recipes on the site (well, every single one I checked, even pizza) contain a Hellmann’s product.
Make no mistake, this is not the real food movement; this is the real food movement watered down for Hellmann’s convenience. Any true advocate of “real food” would encourage you not to buy (or at least to buy less often) GMO products, not to buy products with chemically manufactured preservatives (calcium disodium EDTA anyone?), and to prepare more of your own food stuffs that you might normally buy (mayonnaise is painfully easy to make). You will never get this information from Hellmann’s, but it’s critical to concept of “real food”. As such, I’m firmly against this campaign. The message is good, the messenger (Hellmann’s, not you; you I got nothing against) is deceptive.

Thanks for the response!